Hello,

I’m Katie, an NYC based strategy leader. I specialize in turning cultural and consumer insights into powerful strategies that shape succesful brands.

A generalist strategy leader, I work best with brands and agencies who want to dig a little deeper to understand the people, stories, rituals, codes and tropes that shape the culture in which they operate. In an ideal world, our work doesn’t just extract from culture, but finds a way to tangibly give back.

Expertise

  • Consumer insights, qualitative research

  • Brand positioning

  • Mission, vision, values

  • Audience segmentation

  • Cultural analysis and forecasting

  • Thought-leadership

  • Sustainability audits and comms

  • Innovation, need states and white space development

  • Workshop facilitation

Recent Work

My work is category agnostic and I have helped shape winning business strategy across a range of industries including fashion/lifestyle, CPG, alcohol, travel, finance and entertainment. A few examples:

  • Helped the world's most iconic skateboarding brand to remove internal biases and connect with Gen Z skaters in a more inclusive and authentic way.

  • Helped one of the top Cognac brands improve sustainability efforts along the entire value chain from farming to packaging to transportation to serve.

  • Worked with the world's largest sport brand to understand and mitigate the increasingly dramatic impact of climate change on global sports participation.

  • Segmenting the elite consumers of one of the world's biggest hotel loyalty programs to design best in class service strategy.