Hello,
I’m Katie, an NYC based strategy leader. I specialize in turning cultural and consumer insights into powerful strategies that shape successful brands and organizations.
A generalist strategy leader, I work best with brands, agencies and philanthropic organizations who want to dig a little deeper to understand the people, stories, rituals, codes and tropes that shape the culture in which they operate. In an ideal world, our work doesn’t just extract from culture, but finds a way to tangibly give back.
Expertise
Consumer insights, qualitative research
Brand positioning
Mission, vision, values
Audience segmentation
Cultural analysis and forecasting
Thought-leadership
Sustainability audits and comms
Innovation, need states and white space development
Workshop facilitation
Philanthropic development
Recent Work
My work is category agnostic and I have helped shape winning business strategy across a range of industries including fashion/lifestyle, CPG, alcohol, travel, finance and entertainment. A few examples:
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Helped the world's most iconic skateboarding brand to remove internal biases and connect with Gen Z skaters in a more inclusive and authentic way.
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Consulted with one of the top Cognac brands improve sustainability efforts along the entire value chain from farming to packaging to transportation to serve.
→ Positive Luxury -
Worked with the world's largest fitness brand to understand and mitigate the increasingly dramatic impact of climate change on global sports participation.
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Segmenting the elite consumers of one of the world's biggest hotel loyalty programs to design best in class service strategy.
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Worked with one of the world’s leading tech companies to debunk internal biases around women’s health and build a more holistic, genuinely progressive health solution.
